Why a Social Media Strategy Matters
- Agape Digital Solutions
- Apr 1
- 3 min read
Updated: May 5
"Do I really need a social media strategy?"
We hear this a lot from local business owners in Leicester.
You're already busy running your business. The idea of planning out posts, content, and campaigns might sound like a full-time job in itself.
But here's the honest truth...
If you're on social media without a plan, you're wasting time.
A social media strategy doesn't have to be complicated.
In fact, a simple, consistent approach can help you reach more people, build trust, and turn followers into real customers.
Let's break it down!
What Is a Social Media Strategy?
A social media strategy is just a plan.
It outlines:
What you're going to post
Where you're going to post it
Who you want to see it
What you want to achieve with your posts
It doesn't need to be super fancy. It just needs to be clear and intentional.
Why "Posting When You Remember" Doesn't Work
You post now and then, especially when business is quiet.
Here's why that's not enough:
It’s inconsistent (and inconsistent = forgettable)
You’re not tracking results, so you don’t know what’s working
You miss chances to engage your audience or show up when they’re active
Worst of all...
You blend in with the noise instead of standing out.
Why a Social Media Strategy Matters For Your Business
Save time and reduce stress
Knowing what to post each week stops you from scrambling last minute.
A strategy means less guesswork and more focus.
Bonus Tip: Plan 1 hour a week to schedule your posts. Done.
Reach the right people
A proper strategy helps you speak to the right audience—your ideal customer.
If you're a tradesman, talk about real issues your customers face.
If you're a shop, showcase products, testimonials, or helpful tips.
Keep in mind...
It’s not about chasing trends—it’s about connecting with your community.
Show up consistently (and build trust)
When people see regular, valuable content from you, they start to trust you.
And trust = leads.
Would you hire the company that posted once in 2023? Or the one that’s active, helpful, and responsive?
Boost engagement and visibility
Social platforms reward consistency.
That means more people will actually see your posts if you post regularly and strategically.
Simple engagement = more reach = more customers.
Measure what works
Without a strategy, it’s hard to know if social media is actually helping your business.
With a strategy...
You can:
See which posts perform best
Spot patterns (e.g., what day/time your audience engages most)
Improve over time
A Simple Social Media Strategy Guide (You Can Steal)
Pick your platforms
Stick to where your audience is.
For most local businesses, that's Facebook and Instagram.
Set 3 content pillars
These are your go-to post types.
For example:
Testimonials
Quick tips
Polls
Post 2-3x a week
This is manageable and effective.
Schedule ahead
Most social media platforms have a built-in feature that allows you to post in advance for free.
Instagram and Facebook have Meta Business Suite.
Track results monthly
Keep an eye on your metrics...
Likes, reach, website clicks etc.
Are they growing over time?
Want Help Creating a Strategy?
If you're tired of winging it or just don't have the time, we've got your back!
We can create a simple, affordable content plan that gets you seen and helps grow your business—without the stress.
👉 Click here to book a free strategy call
Final Thoughts
You don't need to be a social media expert...
You just need a plan that works for your business.
Now that you know why a social media strategy matters for your business...
A little effort into your strategy and social media will go a long way.
