The Beginner’s Guide to SEO for Local Businesses in Leicester
- Agape Digital Solutions
- Mar 1
- 3 min read
Updated: May 5
Want more people to find your business online?
You’re not alone.
One of the biggest struggles small businesses in Leicester face is not being found online—even when they’re doing great work.
Whether you're a plumber, hairdresser, or run a local music shop, the truth is:
If your business isn’t showing up on Google, you’re losing customers.
That’s where local SEO comes in.
Don’t worry if that sounds complicated. This beginner-friendly guide breaks it down in plain English—no jargon, no fluff, just clear, practical advice that actually works.
What is SEO (and why should you care)?
SEO stands for Search Engine Optimisation.
In simple terms, it’s how you help your website show up when someone searches for what you do on Google.
Someone types: “emergency plumber in Leicester”...
Google shows results it thinks are most relevant and trustworthy.
Your goal? Be one of those top results!
Why? Because 90% of people never scroll past page 1. That means if you're not there, you're practically invisible.
What is Local SEO?
Local SEO is all about helping people near you find your business.
If you're a tradesman, a local shop owner, or provide any service in Leicester, this is the strategy for you.
Think of it like putting your shop on the digital high street—people nearby can find you easily, trust your presence, and contact you straight away.
The Beginner's Guide to Local SEO
Claim and optimise your Google business profile
This is the number one must-do for every local business.
Head to google.com/business
Add accurate info: name, address, phone, website
Add business hours, services, and a few high-quality photos
Ask happy customers for reviews (this really boosts rankings!)
Bonus Tip: Use keywords like “Leicester electrician” in your business description!
Make sure your website says where you’re based
It sounds simple, but many local websites forget this.
Mention Leicester on your homepage, service pages, and even blog posts (if you have one).
For example:
“We provide expert plumbing services across Leicester and Leicestershire.”
“Visit our music shop in the heart of Leicester city centre.”
Search engines use this info to connect your business to local searches.
Use location-based keywords
You don’t need to stuff your site with keywords, just use them naturally.
Example keywords for a Leicester-based business:
“Window cleaner in Leicester”
“Affordable SEO services Leicester”
“Guitar repair shop in Leicester city centre”
Bonus Tip: Think like your customer. What would they type into Google if they needed your service?
Get local backlinks (links from other Leicester sites)
Backlinks are like digital word-of-mouth.
If a local site links to yours, it tells Google, “this business is trusted in the area.”
Easy ways to get local backlinks:
Partner with other Leicester businesses (cross-promote)
Get listed on local directories
Offer expert advice to local blogs or news outlets
Add a blog and keep it fresh
Google loves active websites.
Posting even just once or twice a month can help improve your ranking.
Blog about:
Customer success stories
Tips and FAQs
Community events you’re part of
SEO Isn’t Instant—But It Works
SEO is a long-term game.
You won’t see overnight success, but if you follow the right steps consistently, you will see results.
We’ve helped Leicester businesses go from barely-there online to ranking in the top 3 for local searches—and we can help you do the same.
Want a FREE SEO Audit?
If you're not sure where to start, we've got your back.
We'll take a look at your website and online presence and give you honest, practical feedback—for free.
(No pressure. No jargon. Just clarity.)
Final Thoughts
You don’t need to be a tech wizard to get your business found online.
With the beginner's guide to local SEO, you’ll be one step ahead of the competition—and one step closer to consistent leads.
Need help getting started?
Let’s chat! At Agape Digital Solutions, we’re all about results, clarity, and growth—without the marketing nonsense.
